THAWR; built from the phrase ‘to have ambition with reason’, stands proud as a code for living with courageous & sustainable nobility. Without ambition, you remain still. Without reason, you are lost. Together a philosophy was born which enriches the very essence of life.

THAWR is a legacy movement disguised as a high-end fashion house. We’re defining the world of intentional living by way of philosophical depth, purposeful creation, immersive storytelling, and cultural resonance. Courageous like a bull, THAWR is built for those who dare to embark on a radical pursuit of a higher self.